Clay Mask
£49.85

The Alitura Razor-Gold is a sleek, durable double-edge safety razor in a long-handled brass design with a gold-tone finish. Built for both men and women, it offers a clean, close shave without the plastic waste of disposable razors. Comes with five premium stainless steel blades.
On UK Mainland orders over £50
The Alitura Razor-Gold is a return to classic, pared-back grooming. A sleek, sturdy, long-handled double-edge safety razor finished in a refined gold tone, designed by Alitura founder Andy Hnilo as part of a clean, low-toxin grooming routine. The double-edge design is simple but effective: a single, properly weighted blade glides over the contours of the face, neck or body, helping to reduce the irritation, ingrown hairs and razor burn that can come with multi-blade cartridge razors that drag and tug the hair follicle.
The razor itself is built from premium materials with a balanced weight that lets the tool do the work. Pressure is the enemy of a good shave, and the heft of the brass handle removes the temptation to push. The textured, contoured grip is designed for control by both right-handed and left-handed users, making it a strong choice for first-time double-edge users as well as seasoned wet-shavers. Each kit ships with five premium stainless steel Gillette blades, which provide approximately 10 to 15 uses per side before replacement, outstanding value compared with the constantly escalating cost of branded cartridge refills.
Beyond the shave itself, the Razor-Gold is a quiet act of refusal. Disposable razors and cartridge systems contribute enormous amounts of plastic and metal waste each year. A well-cared-for double-edge razor like this one will last for years; only the blade itself ever needs replacing, and standard double-edge blades cost a fraction of cartridge refills while being widely available and largely recyclable.
For the closest, most comfortable shave Andy recommends pairing the Razor-Gold with the Alitura Gold Serum or fresh aloe vera as a natural alternative to conventional shaving foams, which often contain detergents and synthetic fragrances.
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